An advertising campaign is a series of diverse advertisements or a single advertisement distributed across one or more media platforms. These campaigns share a common goal, target a specific audience, and run for a set duration, which could be short or long, depending on the company's objectives. These objectives might include launching a new product, boosting the image or sales of an existing product, or altering or reinforcing the company's or product's image in the minds of the target audience.
The internet is the fourth and most recent medium added to the list of traditional media like television, radio, and printed publications. Today, it is considered the most effective medium for promoting various advertising campaigns and raising consumer awareness.
According to various sources, online advertising spending grew rapidly. In 1996, online advertising spending ranged from 500 to 700 million US dollars. In 1997, total spending in the United States reached 1 billion US dollars. By the end of the year 2000, spending had increased to 4.4 billion US dollars. A report issued by the Internet Advertising Bureau and PricewaterhouseCoopers indicated that "spending on online advertising had risen by 14.6% in the first half of 2012."
Branding / More effective advertisements / Ability to track campaign success on a daily basis, allowing adjustments if unsuccessful / Displaying the right ad to the right consumer through interactive advertising campaigns / Lower cost / Better sales presentation
There are different types of online advertising, such as Banner Ads, Sponsorship Ads, Rich Multimedia Banner Ads, Email Advertising, and Micro-Button Ads, among others, which are still being tested. The most popular are Banner Ads, and they have classified various targeted ad models on the network as follows:
| Advertisement Model | Rating |
|---|---|
| Banner Ads | *** |
| Sponsorship Ads | ** |
| Other Ads | ** |
Additionally, according to the latest study by Forrester Research in 2017, Banner Ads were classified as the most common ads, with 93% popularity over any other types.
Online advertising has advantages that traditional media like radio and television do not offer. Many marketing studies have shown that the internet outperforms other advertising channels as an effective means of reaching consumers at a reasonable cost. Here are some benefits of online advertising:
1- Random Ads | Ads Banner: A collection of banner ads distributed across relevant consumer websites.
2- Search Directory Ads: Ads on targeted consumer websites to access your product.
3- Email Ads: You can target the appropriate demographic for your product based on factors such as age, country, hobbies, job, profession, salary, and many other filters to narrow down the audience.
4- Ads in the Most Popular Search Engines:
Google Bing Yahoo Ask AOL My Web Search Blekko Lycos Dogpile Web Crawler
Global statistics show that 85% of visitors come from the websites they visit through primary search engines, 10% from friends, and 5% from site links. Additionally, 54% of search engine users view the first page results, 19% move to the second page, and less than 10% go to the third page.
EG Designer provides advertising programs on behalf of advertisers by delivering ads within search engines and offering various advertising plans aimed at achieving your goals, regardless of your campaign's budget.
The advertising program works by displaying your ad when users search for keywords related to the product or service you offer through your website, placing your ad in front of an audience interested in what you provide.
Our team at EG Designer helps you select the right keywords, which act as a key between users and your website. KEYWORDS
We also offer you full flexibility to control your ads on search engines by allowing you to modify your ad message at any time. You can change the language, adjust the budget, or target different geographic areas. There is no minimum monthly commitment, no mandatory duration, and the account setup fee is only $50. The pricing is pay-per-click, meaning you only pay for clicks on your ad, with the price you set (ranging from 10 cents to 100 USD per click). Thus, advertising with EG Designer is the best marketing method for small and medium-sized enterprises.
The success of our advertising program depends on the success of advertisers. Therefore, we strive to do everything possible to help you maximize the effectiveness of your ads and attract potential customers. We provide cost estimates and tools to help you control pricing, as well as the easiest and most comprehensive service for our clients. You can expect a quick response to your email inquiries within one business day, and 24/7 detailed reports on your ad performance, helping you monitor your online campaign's effectiveness.
