{"id":536,"date":"2018-10-01T14:20:30","date_gmt":"2018-10-01T12:20:30","guid":{"rendered":"http:\/\/egydesigner.com\/blog\/?p=536"},"modified":"2018-10-01T14:21:32","modified_gmt":"2018-10-01T12:21:32","slug":"%d8%aa%d8%b9%d8%b1%d9%81-%d8%b9%d9%84%d9%89-a-b-testing-%d9%88%d8%b7%d8%b1%d9%82-%d8%aa%d9%86%d9%81%d9%8a%d8%b0%d9%87%d8%a7","status":"publish","type":"post","link":"https:\/\/egydesigner.com\/blog\/%d8%aa%d8%b9%d8%b1%d9%81-%d8%b9%d9%84%d9%89-a-b-testing-%d9%88%d8%b7%d8%b1%d9%82-%d8%aa%d9%86%d9%81%d9%8a%d8%b0%d9%87%d8%a7\/","title":{"rendered":"\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 A\/B testing \u0648\u0637\u0631\u0642 \u062a\u0646\u0641\u064a\u0630\u0647\u0627"},"content":{"rendered":"
\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a A\/B \u0647\u062f\u0641\u0647\u0627 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0647\u0648 \u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0646\u0627\u062a\u062c \u0639\u0646 \u062a\u0639\u062f\u064a\u0644 \u0645\u062a\u063a\u064a\u0631 A \u0648\u062a\u062d\u0648\u064a\u0644\u0647 \u0625\u0644\u0649 \u0645\u062a\u063a\u064a\u0631 B\u060c \u0641\u0625\u0630\u0627 \u0627\u0641\u062a\u0631\u0636\u0646\u0627 \u0623\u0646\u0643 \u062a\u0645\u062a\u0644\u0643 \u0645\u0648\u0642\u0639\u064b\u0627 \u0644\u0628\u064a\u0639 \u0627\u0644\u0645\u0644\u0627\u0628\u0633 \u0627\u0644\u0631\u064a\u0627\u0636\u064a\u0629 \u0630\u0648 \u0648\u0627\u062c\u0647\u0629 \u062a\u0628\u062f\u0623 \u0628\u0635\u0641\u062d\u0629 \u0647\u0628\u0648\u0637 \u0644\u0625\u0642\u0646\u0627\u0639 \u0627\u0644\u0632\u0627\u0626\u0631 \u0628\u0627\u0644\u062a\u0633\u062c\u064a\u0644 \u0628\u0627\u0644\u0645\u0648\u0642\u0639 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u062a\u062e\u0641\u064a\u0636\u0627\u062a \u0645\u062f\u0647\u0634\u0629\u060c \u0627\u0644\u0635\u0641\u062d\u0629 \u0645\u0642\u0633\u0645\u0629 \u0644\u062b\u0644\u0627\u062b \u0645\u0631\u0627\u062d\u0644\u060c \u0628\u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u064a\u0648\u062c\u062f \u0632\u0631 \u0627\u0644\u062a\u0633\u062c\u064a\u0644 \u0628\u0645\u0648\u0642\u0639\u0643\u060c \u0643\u0627\u0646 \u0645\u0646 \u0625\u062d\u062f\u0649 \u0627\u0644\u0625\u0642\u062a\u0631\u0627\u062d\u0627\u062a \u0647\u0648 \u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062c\u0645\u0644\u0629 \u0627\u0644\u0645\u0643\u062a\u0648\u0628\u0629 \u0639\u0644\u0649 \u0627\u0644\u0632\u0631 \u0645\u0646 (\u0633\u062c\u0651\u0650\u0644 \u0627\u0644\u0622\u0646) \u0625\u0644\u0649 (\u0623\u0646\u0636\u0645 \u0625\u0644\u064a\u0646\u0627).\r\n\r\n\u0628\u0647\u0630\u0647 \u0627\u0644\u062d\u0627\u0644\u0629 \u0648\u0628\u0643\u0644 \u0633\u0647\u0648\u0644\u0629 \u064a\u0645\u0643\u0646\u0643 \u0645\u0639\u0631\u0641\u0629 \u0623\u064a \u0645\u0646\u0647\u0645\u0627 \u0623\u0641\u0636\u0644 \u0645\u0646 \u0627\u0644\u0622\u062e\u0631 \u0647\u0644 \u062c\u0645\u0644\u0629 A (\u0633\u062c\u0644 \u0627\u0644\u0622\u0646) \u0623\u0645 \u062c\u0645\u0644\u0629 B (\u0623\u0646\u0636\u0645 \u0625\u0644\u064a\u0646\u0627) \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0627\u062e\u062a\u0628\u0627\u0631 A\/B.<\/pre>\n

\n\u0628\u0623\u062e\u062a\u0635\u0627\u0631 A\/B testing \u0647\u0648 \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u0627\u062e\u062a\u0628\u0627\u0631 \u0628\u0646\u0639\u0645\u0644\u0647 \u0643\u0648\u0633\u064a\u0644\u0629 \u0644\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u064a\u0646 \u062d\u0627\u062c\u062a\u064a\u0646 \u0645\u062b\u0644\u0627\u064b \u0644\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u064a\u0646 \u0646\u0633\u062e\u062a\u064a\u0646 \u0645\u0646 \u0635\u0641\u062d\u0629 \u0648\u064a\u0628 \u0644\u0646\u0641\u0633 \u0627\u0644\u0645\u0648\u0642\u0639 \u0623\u0648 \u0628\u064a\u0646 \u0646\u0633\u062e\u062a\u064a\u0646 \u0645\u0646 \u0646\u0641\u0633 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0646\u0633\u062e\u0629 \u0635\u0627\u062d\u0628\u0629 \u0623\u062d\u0633\u0646 \u0622\u062f\u0627\u0621.<\/span><\/p>\n
\u0641\u0643\u0631\u0629 \u0639\u0645\u0644\u0647\u0627:<\/span><\/strong><\/b><\/p>\n
\u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u062a\u0637\u0628\u064a\u0642 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0640\u00a0<\/span>\u00a0A\/B testing\u00a0<\/span>\u0643\u062a\u064a\u0631 \u0648\u0644\u0643\u0646 \u0637\u0631\u064a\u0642\u0629 \u0639\u0645\u0644\u0647\u0627 \u0648\u0627\u062d\u062f..<\/span><\/p>\n
\u0641\u0649 \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0644\u0627\u0632\u0645 \u0646\u062d\u062f\u062f \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u00a0<\/span>A<\/span>\u00a0\u0648\u0627\u0644\u0644\u0649 \u0647\u064a\u0643\u0648\u0646 \u0641\u0649 \u0627\u0644\u062d\u0627\u0644\u0629 \u062f\u0649 \u062c\u0645\u0644\u0629 \u0633\u062c\u0644 \u0627\u0644\u0622\u0646 \u0648\u0627\u0644\u0644\u0649 \u0647\u0646\u0642\u0627\u0631\u0646\u0647 \u0628\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u00a0<\/span>B<\/span>\u00a0\u0627\u0644\u0644\u0649 \u0647\u0648 \u0647\u064a\u0643\u0648\u0646 \u062c\u0645\u0644\u0629 \u0625\u0646\u0636\u0645 \u0625\u0644\u064a\u0646\u0627.<\/span><\/p>\n
\u0628\u0639\u062f \u0643\u062f\u0647 \u0628\u0646\u062d\u062f\u062f \u0641\u062a\u0631\u0629 \u0644\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0648\u0644\u0646\u0641\u062a\u0631\u0636 \u0625\u0646\u0647\u0627 \u0634\u0647\u0631 \u0648 \u0628\u062a\u0642\u0648\u0645 \u0627\u0644\u0623\u062f\u0627\u0647 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0628\u0625\u0638\u0647\u0627\u0631 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u064a\u0646 \u0628\u0646\u0633\u0628\u0629 \u0645\u062a\u0633\u0627\u0648\u064a\u0629 \u0644\u0644\u0632\u0648\u0627\u0631 \u0641\u0645\u062b\u0644\u0627\u064b \u0625\u0630\u0627 \u0643\u0627\u0646 \u0639\u062f\u062f \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0634\u0647\u0631\u064a\u0629 \u0644\u0644\u0645\u0648\u0642\u0639 20 \u0623\u0644\u0641 \u0632\u064a\u0627\u0631\u0629 \u0641\u0639\u062f\u062f \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0647\u064a\u0643\u0648\u0646 \u0645\u0642\u0633\u0648\u0645 \u0628\u0627\u0644\u062a\u0633\u0627\u0648\u0649 \u0628\u064a\u0646 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u064a\u0646.<\/span><\/p>\n
\u0645\u0627 \u0647\u064a \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u0639\u0644\u064a\u0647\u0627 \u0639\u0644\u064a\u0647\u0627 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a A\/B:<\/h2>\n
\u0628\u0645\u062b\u0627\u0644 \u0645\u0648\u0642\u0639 \u0627\u0644\u0645\u0644\u0627\u0628\u0633 \u0627\u0644\u0631\u064a\u0627\u0636\u064a\u0629 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u0633\u062c\u064a\u0644 \u0641\u064a \u062d\u0627\u0644\u0629 \u0627\u0644\u0645\u062a\u063a\u064a\u064a\u0631 (\u0633\u062c\u0644 \u0627\u0644\u0622\u0646) \u0647\u0648 60% \u0648\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u0633\u062c\u064a\u0644 \u0641\u064a \u062d\u0627\u0644\u0629 \u0627\u0644\u0645\u062a\u063a\u064a\u064a\u0631 (\u0623\u0646\u0636\u0645 \u0625\u0644\u064a\u0646\u0627) \u0647\u0648 62% \u0641\u0625\u0646 \u0647\u0630\u0647 \u0627\u0644\u0646\u0633\u0628 \u0644\u0627 \u062a\u0631\u062c\u062d \u0643\u0641\u0629 \u0623\u064a \u0645\u0646\u0647\u0645\u0627\u060c \u062d\u062a\u0649 \u0648\u0644\u0648 \u0643\u0627\u0646\u062a \u0625\u062d\u062f\u0649 \u0627\u0644\u0646\u0633\u0628\u062a\u064a\u0646 \u0623\u0643\u0628\u0631 \u0645\u0646 \u0627\u0644\u0623\u062e\u0631\u0649 \u0628\u0645\u0642\u062f\u0627\u0631 \u0636\u0626\u064a\u0644 (1-3)%\u060c \u0641\u0625\u0630\u0627 \u0623\u0639\u062f\u062a \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0623\u0648 \u0632\u062f\u062a \u0645\u0646 \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u062d\u062f\u062f \u0644\u0647 \u064a\u0645\u0643\u0646\u0643 \u0623\u0646 \u062a\u0639\u0631\u0641 \u0623\u064a \u0645\u0646 \u0627\u0644\u0645\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0647\u0648 \u0627\u0644\u0623\u0641\u0636\u0644 \u0644\u062a\u0637\u0628\u064a\u0642\u0647 \u0628\u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637.<\/p>\n
\u0644\u0630\u0627 \u0646\u0633\u062a\u0646\u062a\u062c \u0623\u0646\u0643 \u062a\u062d\u062a\u0627\u062c \u0641\u0642\u0637 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a A\/B \u0628\u064a\u0646 \u0645\u062a\u063a\u064a\u0631\u064a\u0646 \u0645\u062d\u062f\u062f\u064a\u0646 \u0643\u0644 \u0645\u0631\u0629\u060c \u0641\u0644\u0627 \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u062a\u0644\u0643 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0642\u0639 \u0643\u0643\u0644\u060c \u0625\u0630 \u0623\u0646\u0647 \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0627\u062a\u062c\u0629 \u0639\u0646 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u060c \u0645\u0646 \u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0643 \u0625\u062c\u0631\u0627\u0621 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a A\/B \u0639\u0644\u064a\u0647\u0627 ..<\/p>\n
\u062e\u0637\u0648\u0627\u062a\u00a0<\/span><\/strong><\/b>\u00a0A\/B testing<\/span><\/strong><\/b><\/p>\n
1- :\u00a0<\/span><\/strong><\/b>\u0644\u0627\u0632\u0645 \u064a\u062a\u0645 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0647\u062f\u0641 \u0623\u0648 \u0627\u0644\u0634\u0626 \u0627\u0644\u0644\u064a \u0639\u0627\u064a\u0632 \u062a\u062d\u0633\u0646\u0647 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644<\/span>\u00a0A\/B testing<\/span>.<\/span><\/p>\n
2- :\u00a0<\/span><\/strong><\/b>\u062d\u062f\u062f \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0644\u0649 \u0647\u062a\u0633\u0627\u0639\u062f\u0643 \u0641\u0649 \u0627\u0644\u0648\u0635\u0648\u0644 \u0644\u0647\u062f\u0641\u0643.<\/span><\/p>\n
3- :\u00a0<\/span><\/strong><\/b>\u062d\u062f\u062f \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0644\u0649 \u0647\u062a\u0642\u0627\u0631\u0646 \u0628\u064a\u0646\u0647\u0627.<\/span><\/p>\n
4-\u00a0<\/span><\/strong><\/b>: \u0623\u062d\u0633\u0628 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u062a\u0631\u062a\u0628\u0629 \u0646\u062a\u064a\u062c\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0640\u00a0<\/span>A\/B testing<\/span>.<\/span><\/p>\n
\u0648\u064a\u062c\u0628 \u0645\u0631\u0639\u0627\u062a \u0627\u0644\u0627\u062a\u064a \u0648\u0627\u0646\u062a \u0628\u062a\u0639\u0645\u0644\u00a0<\/span><\/strong><\/b>\u00a0A\/B testing<\/span><\/strong><\/b>:<\/span><\/strong><\/b><\/p>\n
1-<\/strong><\/b>\u00a0\u0644\u0627\u0632\u0645 \u064a\u0643\u0648\u0646 \u0639\u0646\u062f\u0643 \u0645\u062c\u0645\u0648\u0639\u0629 \u0625\u062e\u062a\u0628\u0627\u0631 \u0636\u062e\u0645\u0629: \u0641\u0643\u0644 \u0645\u0627\u0643\u0627\u0646\u062a \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0623\u0643\u0628\u0631 \u0643\u0644 \u0645\u0627\u0643\u0627\u0646\u062a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0625\u062e\u062a\u0628\u0627\u0631 \u0623\u062d\u0633\u0646.<\/span><\/p>\n
2-<\/strong><\/b>\u00a0\u0625\u062e\u062a\u0628\u0631 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0641\u0649 \u0646\u0641\u0633 \u0627\u0644\u0648\u0642\u062a.<\/span><\/p>\n
3-<\/strong><\/b>\u00a0\u0645\u0627\u062a\u062d\u062f\u062f\u0634 \u0645\u062a\u063a\u064a\u0631 \u0645\u062d\u062f\u062f \u0628\u0639\u064a\u0646\u0647 \u0648\u062a\u0648\u0631\u064a\u0647 \u0644\u0644\u0646\u0627\u0633 \u062e\u0644\u0649 \u0627\u0644\u0646\u0627\u0633 \u062a\u0634\u0648\u0641 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u064a\u0646 \u0628\u0634\u0643\u0644 \u0639\u0634\u0648\u0627\u0626\u0649.<\/span><\/p>\n
4-<\/strong><\/b>\u00a0\u0644\u0627\u0632\u0645 \u0627\u0644\u0646\u0627\u0633 \u062a\u0634\u0648\u0641 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0643\u0644\u0647\u0627 \u0641\u0649 \u0646\u0641\u0633 \u0627\u0644\u0648\u0642\u062a \u0639\u0644\u0634\u0627\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0625\u062e\u062a\u0628\u0627\u0631 \u0635\u062d.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"
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