{"id":3854,"date":"2021-03-14T17:05:38","date_gmt":"2021-03-14T15:05:38","guid":{"rendered":"https:\/\/egydesigner.com\/blog\/?p=3854"},"modified":"2021-03-14T17:07:17","modified_gmt":"2021-03-14T15:07:17","slug":"%d8%a7%d9%84%d8%a5%d8%b9%d9%84%d8%a7%d9%86-%d9%88%d8%a3%d9%86%d9%88%d8%a7%d8%b9%d9%87-1-%d8%a7%d9%84%d8%b1%d8%b9%d8%a8-%d8%a8%d8%b9%d9%8a%d9%86%d8%a9","status":"publish","type":"post","link":"https:\/\/egydesigner.com\/blog\/%d8%a7%d9%84%d8%a5%d8%b9%d9%84%d8%a7%d9%86-%d9%88%d8%a3%d9%86%d9%88%d8%a7%d8%b9%d9%87-1-%d8%a7%d9%84%d8%b1%d8%b9%d8%a8-%d8%a8%d8%b9%d9%8a%d9%86%d8%a9\/","title":{"rendered":"\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u0623\u0646\u0648\u0627\u0639\u0647 ( 1 ) &#8220;\u0627\u0644\u0631\u0639\u0628 \u0628\u0639\u064a\u0646\u0629&#8221;"},"content":{"rendered":"\n<p>\u0639\u0634\u0627\u0646 \u062a\u0639\u0645\u0644 \u0625\u0639\u0644\u0627\u0646 \u0641\u0631\u064a\u062f \u0645\u0646 \u0646\u0648\u0639\u0629 \u0641\u0625\u0646\u062a \u0644\u0627\u0632\u0645 \u062a\u0635\u0645\u0645\u0647 \u062c\u0648\u0627 \u201c\u0637\u0627\u0628\u0639\u201d \u060c \u0637\u0628\u0639\u0627\u064b \u0645\u0634 \u0627\u0644\u0645\u0642\u0635\u0648\u062f \u0637\u0627\u0628\u0639 \u0628\u0631\u064a\u062f\u060c \u0648\u0644\u0627 \u0637\u0627\u0628\u0639 \u0639\u0644\u0649 \u0648\u0631\u0642\u0629 A4 .. \u0648\u0625\u0646\u0645\u0627 \u0637\u0627\u0628\u0639 \u0632\u064a \u0637\u0627\u0628\u0639 \u0645\u062e\u064a\u0641 \u060c \u0637\u0627\u0628\u0639 \u0645\u0633\u0644\u064a \u060c \u0637\u0627\u0628\u0639 \u0643\u0648\u0645\u064a\u062f\u064a \u0648\u0625\u0644\u0649 \u0623\u062e\u0631\u0629 ..\u0625\u0644\u062e \u060c \u064a\u0639\u0646\u064a \u0647\u0646\u0627\u0643 \u062d\u0627\u062c\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 \u0628\u062a\u0628\u0646\u064a \u0639\u0644\u064a\u0647\u0627 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u0628\u062a\u0648\u0635\u0644 \u0631\u0633\u0627\u0644\u062a\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644\u0647 .. \u0648\u0627\u0644\u0644\u064a \u0647\u064a \u0627\u0644\u062a\u0631\u062c\u0645\u0629 \u0628\u062a\u0627\u0639\u062a\u0647 \u064a\u0639\u0646\u064a Appeal. \u0648\u0644\u0623\u0646 \u0627\u0644\u0625\u0646\u0633\u0627\u0646 \u062f\u0647 \u0628\u0634\u0631 \u0639\u0627\u062f\u0649\u060c \u064a\u0639\u0646\u064a \u0639\u0646\u062f\u0647 \u062d\u0627\u062c\u0627\u062a \u0623\u0633\u0627\u0633\u064a\u0629 \u0632\u064a \u0627\u0644\u0623\u0643\u0644 \u0648\u0627\u0644\u0634\u0631\u0628 \u0648\u0627\u0644\u0645\u0633\u0643\u0646 \u0648\u0628\u062a\u0623\u062b\u0631 \u0639\u0644\u0649 \u0642\u0631\u0627\u0631\u0627\u062a\u0647\u060c \u0641\u0628\u0631\u0636\u0647 \u0641\u064a \u062d\u0627\u062c\u0627\u062a \u062a\u0627\u0646\u064a\u0629 \u0628\u062a\u0623\u062b\u0631 \u0639\u0644\u064a\u0647 \u0648\u064a\u0642\u062f\u0631 \u0627\u0644\u0645\u0639\u0644\u0646 \u0625\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0647 \u0639\u0634\u0627\u0646 \u064a\u0635\u0645\u0645 \u0625\u0639\u0644\u0627\u0646 \u0642\u0648\u064a \u0648\u0646\u0627\u062c\u062d \u0648\u0628\u064a\u062c\u064a\u0628 \u0645\u0646 \u0627\u0644\u0622\u062e\u0631. \u0628\u0646\u0633\u0645\u064a \u0627\u0644\u0643\u0644\u0627\u0645 \u062f\u0647 Advertising appeals .. \u0648\u0644\u0623\u0646 \u0647\u064a \u0623\u0646\u0648\u0627\u0639\u0647\u0627 \u0643\u062a\u064a\u0631 .. \u0641\u0647\u0627\u0646\u0642\u0633\u0645\u0647\u0627 \u0639\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u062d\u0644\u0642\u0627\u062a.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><a href=\"https:\/\/secureservercdn.net\/160.153.137.14\/26f.596.myftpupload.com\/wp-content\/uploads\/2014\/08\/face_emotions_study_by_robedirobrob-d5n59lj.jpg\"><img fetchpriority=\"high\" src=\"https:\/\/secureservercdn.net\/160.153.137.14\/26f.596.myftpupload.com\/wp-content\/uploads\/2014\/08\/face_emotions_study_by_robedirobrob-d5n59lj.jpg\" alt=\"face_emotions_study_by_robedirobrob-d5n59lj\" class=\"wp-image-517\" width=\"669\" height=\"399\" \/><\/a><\/figure><\/div>\n\n\n\n<p><br>\u0648\u0645\u0639 \u0627\u0644\u062d\u0644\u0642\u0629 \u0627\u0644\u0623\u0648\u0644\u0649\u061b \u062a\u0639\u0627\u0644\u0648\u0627 \u0627\u0644\u0646\u0647\u0627\u0631\u062f\u0629 \u0646\u062a\u0643\u0644\u0645 \u0639\u0644\u0649 \u0648\u0627\u062d\u062f\u0629 (\u062a\u0639\u062a\u0628\u0631 \u0627\u0644\u0623\u0647\u0645) \u0645\u0646 \u0627\u0644 appeals \u062f\u064a\u0647 \u0648\u0647\u064a \u0627\u0644<a href=\"https:\/\/egydesigner.com\/media.html\"> Emotional appeals <\/a>\u0623\u0648 \u0627\u0632\u0627\u064a \u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0639\u0634\u0627\u0646 \u0623\u062e\u0644\u0644\u064a \u0627\u0644\u0641\u0626\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0628\u062a\u0627\u0639\u062a\u064a \u062a\u062a\u0623\u062b\u0631 \u0628\u064a\u0647\u060c \u0648\u0627\u0644\u062d\u0627\u062c\u0629 \u0627\u0644\u0645\u0647\u0645\u0629&nbsp;<strong>\u0625\u0646\u0646\u0627 \u0628\u0646\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0637\u0627\u0628\u0639 \u062f\u0647 \u0644\u0645\u0627 \u0645\u0634 \u0628\u064a\u0643\u0648\u0646 \u0641\u064a \u0641\u0631\u0648\u0642 \u0643\u0628\u064a\u0631\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\/ \u0627\u0644\u062e\u062f\u0645\u0629 \u0628\u062a\u0627\u0639\u062a\u064a \u0648\u0628\u064a\u0646 \u0646\u0638\u064a\u0631\u0647\u0627 \u0639\u0646\u062f \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0628\u062a\u0648\u0639\u064a\u060c \u0641\u0628\u0644\u062c\u0623 \u0644\u0625\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u0639\u0634\u0627\u0646 \u0623\u0644\u0639\u0628 \u0639\u0644\u064a\u0647\u0627 \u0648\u0623\u0623\u062b\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u062a\u0627\u0639\u064a \u0641\u064a\u0627\u062e\u062f \u0631\u062f \u0641\u0639\u0644\u060c \u0648\u0627\u0644\u0623\u0634\u0637\u0631 \u0641\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u0647\u0648 \u0627\u0644\u0644\u064a \u0647\u0627\u064a\u0643\u0633\u0628 \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629.<\/strong><br><br>\u0646\u0628\u062f\u0623 \u0627\u0644\u0646\u0647\u0627\u0631\u062f\u0629 \u0628\u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0623\u0647\u0645 \u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u0627\u0644\u0644\u064a \u0628\u0646\u0628\u0646\u064a \u0628\u064a\u0647\u0627 \u0625\u0639\u0644\u0627\u0646 \u0623\u0644\u0627 \u0648\u0647\u064a :&nbsp;<strong>\u0627\u0644\u062e\u0648\u0641 Fear<\/strong>&nbsp;.. \u0627\u0644\u0646\u0627\u0633 \u0628\u062a\u062e\u0627\u0641 \u0645\u0646 \u062d\u0627\u062c\u0627\u062a \u0643\u062a\u064a\u0631 \u062c\u062f\u0627\u064c\u060c \u0641\u0647\u0644 \u0623\u0642\u062f\u0631 \u0623\u0633\u062a\u063a\u0644 \u0634\u0639\u0648\u0631 \u0627\u0644\u0646\u0627\u0633 \u0628\u0627\u0644\u062e\u0648\u0641 \u0641\u064a \u0625\u0646\u064a \u0623\u0639\u0645\u0644 \u0625\u0639\u0644\u0627\u0646 \u0623\u062e\u0644\u064a\u0647 \u064a\u062f\u0641\u0639\u0647\u0645 \u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0646\u062a\u062c\/ \u0627\u0644\u062e\u062f\u0645\u0629 \u0628\u062a\u0627\u0639\u062a\u064a\u061f .. \u0627\u0647 \u0637\u0628\u0639\u0627\u064b .. \u0648\u0627\u0644\u0647\u062f\u0641 \u0645\u0646 \u0627\u0644\u0644\u064a \u062c\u0627\u064a \u0625\u0646\u0646\u0627 \u0646\u062c\u0627\u0648\u0628 \u0639\u0644\u0649 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u062f\u064a\u0647:<\/p>\n\n\n\n<p><strong>\u2013 \u064a\u0639\u0646\u064a \u0625\u064a\u0647 \u0625\u0639\u0644\u0627\u0646 \u0628\u064a\u062e\u0648\u0651\u0641\u061f<\/strong><\/p>\n\n\n\n<p><strong>\u2013 \u0625\u0632\u0627\u064a \u0623\u0639\u0645\u0644 \u0625\u0639\u0644\u0627\u0646 \u0628\u064a\u062e\u0648\u0651\u0641\u061f<\/strong><\/p>\n\n\n\n<p><strong>\u2013 \u0625\u064a\u0647 \u0647\u064a \u0627\u0644\u0646\u062a\u0627\u064a\u062c \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629 \u0645\u0646 \u0625\u0639\u0644\u0627\u0646 \u0628\u064a\u062e\u0648\u0651\u0641\u061f<\/strong><\/p>\n\n\n\n<p><strong>\u2013 \u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u062a\u0633\u062a\u062e\u062f\u0645 \u0645\u0634\u0627\u0639\u0631 \u0627\u0644\u062e\u0648\u0641.<\/strong><\/p>\n\n\n\n<p><strong>\u2013 \u0625\u0645\u062a\u0649 \u0627\u0644\u0646\u0648\u0639 \u062f\u0647 \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u064a\u0643\u0648\u0646 \u0623\u062e\u0644\u0627\u0642\u064a \u0648\u0625\u0645\u062a\u0649 \u064a\u0643\u0648\u0646 \u063a\u064a\u0631 \u0623\u062e\u0644\u0627\u0642\u064a\u061f<\/strong><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\u0648\u0627\u062d\u062f : \u0627\u0644\u062a\u0639\u0631\u064a\u0641:<\/strong><\/h5>\n\n\n\n<p>\u0648\u0647\u0648 \u0625\u0646\u0643 \u062a\u0635\u0645\u0645 \u0631\u0633\u0627\u0644\u0629 \u062f\u0639\u0627\u0626\u064a\u0629 \u062a\u062e\u0648\u0651\u0641 \u0628\u064a\u0647\u0627 \u0627\u0644\u0644\u064a \u0647\u0627\u064a\u0634\u0648\u0641 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u0646\u0643 \u062a\u0635\u0641 \u0644\u064a\u0647\u0645 \u062a\u0647\u062f\u064a\u062f \u062e\u0637\u064a\u0631 \u0647\u0627\u064a\u062d\u0635\u0644\u0651\u0647\u0645 \u0648\u062a\u0642\u062f\u0645 \u0627\u0644\u062d\u0644 \u0627\u0644\u0644\u064a \u064a\u0642\u062f\u0631\u0648\u0627 \u0628\u064a\u0647 \u064a\u062a\u062e\u0644\u0635\u0648\u0627 \u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u062a\u0647\u062f\u064a\u062f \u0641\u064a\u0627 \u0625\u0645\u0627 \u0627\u0644\u062d\u0644 \u0628\u062a\u0627\u0639\u0643 \u0625\u0646\u0647\u0645: \u064a\u062a\u0641\u0627\u0639\u0644\u0648\u0627 (\u064a\u0639\u0645\u0644\u0648\u0627 \u062d\u0627\u062c\u0629) \u0623\u0648 \u0645\u0627\u064a\u062a\u0641\u0627\u0639\u0644\u0648\u0634 (\u0645\u0627\u064a\u0639\u0645\u0644\u0648\u0634 \u062d\u0627\u062c\u0629) \u062a\u062c\u0627\u0647 \u0642\u0636\u064a\u0629\/\u062a\u0635\u0631\u0641\/ \u0633\u0644\u0648\u0643 \u0645\u0627 \u2013\u0627\u0644\u062c\u0632\u0621 \u062f\u0647 \u0628\u0627\u0644\u062a\u062d\u062f\u064a\u062f \u0647\u0627\u0646\u0641\u0635\u0651\u0644\u0647 \u0642\u062f\u0627\u0645-.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0627\u062a\u0646\u064a\u0646 : \u0627\u0644\u0646\u0638\u0631\u064a\u0629:<\/strong><\/h4>\n\n\n\n<p>\u0641\u064a 3 \u0646\u0638\u0631\u064a\u0627\u062a \u0627\u062a\u0643\u0644\u0645\u062a \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0636\u0648\u0639 \u062f\u0647:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Fear as acquired drive model<\/li><li>Parallel process model<\/li><li>Protection motivation theory<\/li><\/ol>\n\n\n\n<p>\u060c \u0644\u0643\u0646 \u0627\u062d\u0646\u0627 \u0645\u0634 \u0647\u0627\u0646\u062a\u0643\u0644\u0645 \u0639\u0646\u0647\u0645 \u0648\u0644\u0627 \u0647\u0627\u0646\u062c\u064a\u0628 \u0633\u064a\u0631\u062a\u0647\u0645 \u0647\u0646\u0627 (\u0630\u0643\u0631\u062a\u0647\u0645 \u0644\u0648 \u062d\u0628\u064a\u062a \u062a\u0628\u062d\u062b \u0639\u0646\u0647\u0645) \u0648\u0625\u0646\u0645\u0627 \u0647\u0627\u0646\u062a\u0643\u0644\u0645 \u0639\u0646 \u0623\u062d\u0633\u0646 \u0646\u0638\u0631\u064a\u0629 \u0627\u062a\u0643\u0644\u0645\u062a \u0628\u0627\u0644\u062a\u0641\u0635\u064a\u0644 \u0639\u0646 \u0627\u0644\u0642\u0635\u0629 \u062f\u064a\u0647 \u0648\u0627\u0633\u0645\u0647\u0627 EPPM (Extended Parallel Process Model) \u0648\u0627\u0644\u0644\u064a \u0628\u062a\u0641\u062a\u0631\u0636 \u0625\u0646\u0643 \u0639\u0634\u0627\u0646 \u062a\u0628\u0646\u064a \u0625\u0639\u0644\u0627\u0646 \u0645\u0646 \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u062f\u064a\u0647 \u0641\u0625\u0646\u062a \u0645\u062d\u062a\u0627\u062c \u062d\u0627\u062c\u062a\u064a\u0646:<\/p>\n\n\n\n<p>1- \u062a\u0647\u062f\u064a\u062f 2-\u062d\u0644<\/p>\n\n\n\n<p><strong>1. \u0627\u0644\u062a\u0647\u062f\u064a\u062f:<\/strong><\/p>\n\n\n\n<p>\u0627\u0644\u062a\u0647\u062f\u064a\u062f \u0628\u062a\u0627\u0639\u0643 \u0628\u064a\u0628\u0642\u0649 \u0642\u0627\u064a\u0645 \u0639\u0644\u0649 \u062d\u0627\u062c\u062a\u064a\u0646:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Perceived susceptibility \u2013 \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u062d\u062f\u0648\u062b \u0627\u0644\u062a\u0647\u062f\u064a\u062f: \u064a\u0639\u0646\u064a \u0627\u064a\u0647 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0627\u0646 \u0627\u0644\u062a\u0647\u062f\u064a\u062f \u062f\u0647 \u064a\u062d\u0635\u0644 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u061f \u060c \u0647\u0644 \u0627\u0644\u062a\u0647\u062f\u064a\u062f \u062f\u0647 \u0645\u0645\u0643\u0646 \u064a\u062d\u0635\u0644 \u0641\u0639\u0644\u0627\u064b\u060c \u0648\u0644\u0627 \u0627\u0646\u062a \u0628\u062a\u062e\u062a\u0631\u0639 \u062a\u0647\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0647\u0648\u0627\u061f\u060c \u0647\u0644 \u0627\u0644\u062a\u0647\u062f\u064a\u062f \u062f\u0647 \u0645\u062a\u0646\u0627\u0633\u0628 \u0645\u0639 \u0627\u0644\u062b\u0642\u0627\u0641\u0629\/\u0627\u0644\u0639\u0645\u0631 \u0627\u0644\u0644\u064a \u0628\u062a\u062e\u0627\u0637\u0628 \u0628\u064a\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u061f.<\/li><li>Perceived severity \u2013 \u062e\u0637\u0648\u0631\u0629 \u0627\u0644\u062a\u0647\u062f\u064a\u062f: \u064a\u0639\u0646\u064a \u0627\u064a\u0647 \u0627\u0644\u0646\u062a\u0627\u064a\u062c \u0627\u0644\u0645\u062a\u0631\u062a\u0628\u0629 \u0639\u0644\u0649 \u062d\u062f\u0648\u062b \u0627\u0644\u062a\u0647\u062f\u064a\u062f \u062f\u0647 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u061f \u060c \u0623\u0648 \u0628\u0645\u0639\u0646\u0649 \u0622\u062e\u0631 \u0647\u0644 \u0647\u0627\u064a\u0633\u0628\u0628 \u0623\u0636\u0631\u0627\u0631 \u0643\u0628\u064a\u0631\u0629 \u0644\u0648 \u0645\u0633\u0645\u0639\u0634 \u0627\u0644\u0643\u0644\u0627\u0645 \u0648\u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062d\u0644 \u0628\u062a\u0627\u0639\u0643\u060c \u0648\u0644\u0627 \u0644\u0623 \u0639\u0627\u062f\u064a \u0648\u0644\u0627 \u0641\u0627\u0631\u0642 \u0645\u0639\u0627\u0647\u061f<\/li><\/ol>\n\n\n\n<p>*\u0648\u0627\u0644\u062c\u0632\u0621 \u062f\u0647 \u0645\u0647\u0645 \u062c\u062f\u0627\u064b \u0644\u0623\u0646\u0647 \u064a\u0639\u062a\u0628\u0631 \u0647\u0648 \u0627\u0644\u062d\u0627\u0641\u0632 \u0639\u0634\u0627\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u064a\u062a\u0634\u062f \u0644\u0625\u0639\u0644\u0627\u0646\u0643 \u0648\u064a\u0628\u062a\u062f\u064a \u064a\u062a\u0646\u0642\u0644 \u0644\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062c\u0627\u064a\u0629 \u0648\u0647\u0648 \u0627\u0646\u0647 \u064a\u0628\u0642\u0649 \u0645\u062a\u062d\u0645\u0651\u0633 \u0639\u0634\u0627\u0646 \u064a\u0633\u0645\u0639 \u0627\u0644\u062d\u0644 \u0628\u062a\u0627\u0639\u0643. \u064a\u0639\u0646\u064a \u0644\u0648 \u0645\u062d\u0645\u0651\u0633\u062a\u0648\u0634 \u0644\u0644\u062d\u0644 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u0646 \u0627\u0644\u062a\u0647\u062f\u064a\u062f \u0628\u062a\u0627\u0639\u0643 \u0645\u0634 \u0645\u062d\u062a\u0645\u0644 \u0627\u0644\u062d\u062f\u0648\u062b (\u0632\u064a \u0627\u0646\u0643 \u062a\u0642\u0648\u0644\u0647 \u0645\u062b\u0644\u0627\u064b \u0625\u0646 \u0645\u0635\u0631 \u0647\u0627\u062a\u0628\u0642\u0649 \u0632\u064a \u0627\u0644\u0642\u0637\u0628 \u0627\u0644\u062c\u0646\u0648\u0628\u064a \u2013 \u0623\u0648 \u0625\u0646 \u0627\u0644\u0632\u0648\u0645\u0628\u064a \u0641 \u0645\u0635\u0631 \u0647\u0627\u064a\u0638\u0647\u0631\u0648\u0627 ) \u0623\u0648 \u0625\u0646 \u0627\u0644\u0636\u0631\u0631 \u0627\u0644\u0646\u0627\u062a\u062c \u0639\u0646 \u062a\u0647\u062f\u064a\u062f\u0643 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0634 \u0645\u0624\u062b\u0631 (\u0632\u064a \u0627\u0646\u0643 \u062a\u0642\u0648\u0644\u0647 \u0644\u0648 \u0645\u0627\u0648\u0641\u0631\u062a\u0634 \u0627\u0644\u0645\u064a\u0629 \u0645\u0634 \u0647\u0627\u0646\u0644\u0627\u0642\u064a \u0646\u0634\u0631\u0628 \u0643\u0645\u0627\u0646 50 \u0633\u0646\u0629 \u060c \u0641\u0647\u0627\u064a\u0642\u0648\u0644\u0643 \u0637\u064a\u0628 \u0642\u0634\u0637\u0629 \u064a\u0639\u0646\u064a \u0627\u0646\u0627 \u0645\u0634 \u0647\u0627\u0646\u0636\u0631\u0651! ).<\/p>\n\n\n\n<p><strong>2. \u0627\u0644\u062d\u0644:<\/strong><\/p>\n\n\n\n<p>\u0627\u0644\u062d\u0644 \u0628\u062a\u0627\u0639\u0643 \u0644\u0627\u0632\u0645 \u064a\u0628\u0642\u0649 \u0642\u0627\u064a\u0645 \u0628\u0631\u0636\u0647 \u0639\u0644\u0649 \u062d\u0627\u062c\u062a\u064a\u0646:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Response Efficacy \u2013 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062d\u0644 \u0628\u062a\u0627\u0639\u0643: \u0647\u0644 \u0627\u0644\u062d\u0644 \u0627\u0644\u0644\u064a \u0627\u0646\u062a \u0628\u062a\u0642\u062a\u0631\u062d\u0647 \u0641\u0639\u0644\u0627\u064b \u0647\u0627\u064a\u0645\u062d\u064a \u0627\u0644\u062a\u0647\u062f\u064a\u062f \u062f\u0647 \u0648\u064a\u0642\u0636\u064a \u0639\u0644\u064a\u0647\u061f.<\/li><li>Self-Efficacy \u2013 \u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u062a\u0646\u0641\u064a\u0630: \u0647\u0644 \u0627\u0644\u062d\u0644 \u0633\u0647\u0644 \u0627\u0646\u0647 \u064a\u062a\u0646\u0641\u0630 \u0648\u0644\u0627 \u0645\u0639\u0642\u0651\u062f\u061f.<\/li><\/ol>\n\n\n\n<p>*\u0648\u0627\u0644\u062c\u0632\u0621 \u062f\u0647 \u0623\u0647\u0645 \u0645\u0646 \u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0644\u064a \u0642\u0628\u0644\u0647\u060c \u0644\u0623\u0646 \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0644\u0642\u0648\u0627 \u0625\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0637\u0627\u0628\u0639 \u0627\u0644\u0645\u062e\u064a\u0641 \u0645\u0646 \u0627\u0644\u0646\u0648\u0639 \u0627\u0644\u0631\u062a\u064a\u0628 non-monotonic \u2013 \u064a\u0639\u0646\u064a \u0627\u0644\u0625\u0642\u062a\u0646\u0627\u0639 \u0628\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0645\u0634 \u0628\u064a\u0632\u064a\u062f \u0643\u0644\u0645\u0627 \u0632\u0648\u0651\u062f\u062a \u0645\u0634\u0627\u0639\u0631 \u0627\u0644\u062e\u0648\u0641 \u0627\u0644\u0644\u064a \u0641\u064a\u0647. \u0628\u0627\u0644\u0639\u0643\u0633\u060c \u0648\u062f\u0647 \u0627\u0644\u0644\u064a \u0647\u0627\u0646\u0634\u0648\u0641\u0647 \u0641\u064a \u0627\u0644\u0641\u0642\u0631\u0629 \u0627\u0644\u0644\u064a \u062c\u0627\u064a\u0629.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u062a\u0644\u0627\u062a\u0629 : \u0631\u062f\u0648\u062f \u0627\u0644\u0623\u0641\u0639\u0627\u0644:<\/strong><\/h4>\n\n\n\n<p>\u0644\u0642\u064a\u0646\u0627 \u0625\u0646 \u0631\u062f\u0648\u062f \u0627\u0644\u0623\u0641\u0639\u0627\u0644 \u0647\u0627\u062a\u0628\u0642\u0649 \u062d\u0627\u062c\u0629 \u0645\u0646 \u062a\u0644\u0627\u062a\u0629:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>No Response \u2013 \u0645\u0641\u064a\u0634 \u0631\u062f \u0641\u0639\u0644:<\/strong>&nbsp;\u0648\u062f\u0647 \u0644\u0645\u0627 \u064a\u0628\u0642\u0649 \u0627\u0644\u062a\u0647\u062f\u064a\u062f \u0636\u0639\u064a\u0641\u060c \u064a\u0639\u0646\u064a \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u062d\u062f\u0648\u062b \u0636\u0639\u064a\u0641\u0629\u060c \u0648\u062d\u062c\u0645 \u0627\u0644\u062e\u0637\u0648\u0631\u0629 \u0639\u0644\u064a\u0647 \u0642\u0644\u064a\u0644\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0645\u0634 \u0647\u0627\u064a\u062d\u0633 \u0628\u0627\u0644\u062e\u0637\u0631\u060c \u064a\u0639\u0646\u064a \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u0645\u0641\u064a\u0634 \u0633\u0628\u0628 \u2013 \u062d\u0627\u062c\u0629 \u062a\u062d\u0641\u0651\u0632\u0647 \u0625\u0646\u0647 \u064a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062d\u0644 \u0628\u062a\u0627\u0639\u0643 \u0623\u0635\u0644\u0627\u064b.<\/li><\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p>(\u064a\u0639\u0646\u064a \u0645\u062b\u0644\u0627\u064b \u0644\u0645\u0627 \u062a\u0642\u0648\u0644\u0647 \u0625\u0644\u062d\u0642 \u062d\u0631\u0628 \u0639\u0644\u0649 \u0627\u0644\u0625\u0633\u0644\u0627\u0645 \u0648\u0644\u0627 \u062a\u0642\u0648\u0644\u0647 \u062d\u0631\u0628 \u0639\u0644\u0649 \u0645\u0635\u0631\u060c \u0648\u0627\u0644\u0628\u0644\u062f \u0647\u0627\u062a\u062a\u0642\u0633\u0645 \u0648\u0647\u0627\u0646\u0628\u0642\u0649 \u0632\u064a \u0628\u0644\u0627\u062f \u062a\u0627\u0646\u064a\u0629 \u0648\u0648\u0648\u0648\u061f\u061f . \u0641\u064a \u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0645\u0641\u064a\u0634 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u062d\u062f\u0648\u062b \u0644\u0644\u062d\u062f\u062b \u0644\u0623\u0646\u0647 \u0647\u0627\u064a\u0642\u0648\u0644\u0643 \u0627\u0632\u0627\u064a \u0645\u0633\u0644\u0645\u064a\u0646 \u0647\u0627\u064a\u062d\u0627\u0631\u0628\u0648\u0627 \u0627\u0644\u0625\u0633\u0644\u0627\u0645 \u064a\u0627 \u0639\u0645!\u060c \u0648\u0645\u0627\u062d\u0635\u0644\u062a\u0634 \u0642\u0628\u0644 \u0643\u062f\u0629\u060c \u0648\u0645\u0634 \u0642\u0627\u062f\u0631 \u0627\u062a\u062e\u064a\u0644\u0647\u0627\u060c \u0644\u0627 \u0644\u0627 \u063a\u064a\u0631 \u0645\u062d\u062a\u0645\u0644\u060c \u0648\u0628\u0639\u062f\u064a\u0646 \u0644\u0648 \u062d\u0627\u0631\u0628\u0648\u0627 \u0627\u0644\u0625\u0633\u0644\u0627\u0645 \u0623\u0646\u0627 \u0647\u0627\u0646\u0636\u0631 \u0641 \u0625\u064a\u0647 \u064a\u0639\u0646\u064a\u061f\u060c \u063a\u064a\u0631 \u0644\u0645\u0627 \u062a\u0642\u0648\u0644\u0647 \u062f\u0648\u0644 \u0625\u0631\u0647\u0627\u0628\u064a\u064a\u0646 \u0628\u064a\u062a\u0645\u0648\u0644\u0648\u0627 \u0645\u0646 \u0628\u0631\u0629 \u0648\u0628\u064a\u062d\u0627\u0631\u0628\u0648\u0627 \u0645\u0635\u0631\u060c \u0641\u062f\u0647 \u0634\u064a\u0621 \u0645\u062d\u062a\u0645\u0644\u060c \u0648\u0645\u0635\u0631 \u0647\u0627\u062a\u062a\u0642\u0633\u0645 \u062a\u0628\u0642\u0649 \u062f\u0648\u0644 \u0635\u063a\u064a\u0631\u0629\u060c \u0641\u0647\u0648 \u062d\u0633 \u0628\u062e\u0637\u0631 \u0639\u0644\u0649 \u0623\u0645\u0646\u0647 \u0648\u0623\u0643\u0644\u0647 \u0648\u0645\u0633\u0643\u0646\u0647 \u0648\u062d\u064a\u0627\u062a\u0647 \u060c \u0641\u062d\u0633 \u0628\u062d\u062c\u0645 \u0627\u0644\u062e\u0637\u0631. \u0641\u064a \u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0647\u0627\u062a\u0644\u0627\u0642\u064a\u0647 \u0645\u0627\u062e\u062f\u0634 \u0623\u0643\u0634\u0646 \u060c \u0641\u064a \u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u062a\u0627\u0646\u064a\u0629 \u0647\u0627\u062a\u0644\u0627\u0642\u064a\u0647 \u0628\u064a\u0627\u062e\u062f \u0631\u062f \u0641\u0639\u0644. \u0639\u0634\u0627\u0646 \u0643\u062f\u0629 \u0644\u0648 \u062f\u0627\u0639\u0634 \u0647\u0627\u062c\u0645\u062a\u0643 \u0628\u0643\u0631\u0629 \u0627\u0644\u0645\u0641\u0631\u0648\u0636 \u062a\u062f\u0639\u0648\u0627 \u0627\u0644\u0646\u0627\u0633 \u0644\u0645\u062d\u0627\u0631\u0628\u062a\u0647\u0645 \u0645\u0634 \u0639\u0634\u0627\u0646 \u062f\u0627\u0639\u0634 \u0645\u062a\u0637\u0631\u0641\u064a\u0646 \u0648\u0628\u064a\u062d\u0627\u0631\u0628\u0648\u0627 \u0627\u0644\u062f\u064a\u0646 \u2013 \u0648\u0644\u0643\u0646 \u0639\u0634\u0627\u0646 \u0627\u0644\u0646\u0627\u0633 \u062f\u064a\u0647 \u0642\u062a\u0644\u0629 \u0648\u0647\u0627\u064a\u0642\u062a\u0644\u0648\u0643 \u0648\u0647\u0627\u064a\u0634\u0631\u062f\u0648\u0643 \u0648\u0647\u0627\u064a\u0633\u0631\u0642\u0648\u0643 \u0648\u0648\u0648)<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Fear Control \u2013 \u0633\u064a\u0637\u0631\u0629 \u0645\u0634\u0627\u0639\u0631 \u0627\u0644\u062e\u0648\u0641:<\/strong>&nbsp;\u0648\u0647\u0646\u0627 \u0628\u064a\u0643\u0648\u0646 \u0627\u0644\u062a\u0647\u062f\u064a\u062f \u0623\u0643\u0628\u0631 \u0645\u0646 \u0627\u0644\u062d\u0644 \u060c \u064a\u0639\u0646\u064a \u0627\u0646\u062a \u0646\u062c\u062d\u062a \u0625\u0646\u0643 \u062a\u0647\u062f\u062f\u0647 \u0641\u0639\u0644\u0627\u064b \u0648\u062a\u062e\u0648\u0641\u0647\u060c \u0644\u0643\u0646\u0651\u0647 \u0644\u0645\u0627 \u0634\u0627\u0641 \u0627\u0644\u062d\u0644 \u0628\u062a\u0627\u0639\u0643 \u0644\u0642\u0627\u0647 \u0645\u0634 \u0645\u0642\u0646\u0639 \u0648\u062f\u0647 \u064a\u0627 \u0625\u0645\u0627 \u0625\u0646 \u0627\u0644\u062d\u0644 \u0628\u062a\u0627\u0639\u0643 \u0645\u0645\u0643\u0646 \u0645\u0627\u064a\u0645\u062d\u064a\u0647\u0648\u0634 \u0623\u0648 \u0625\u0646\u0647 \u0635\u0639\u0628 \u0648\u0645\u0639\u0642\u062f \u062c\u062f\u0627\u064b \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u0646\u0641\u064a\u0630. \u0648\u0647\u0646\u0627 \u0627\u0644\u0639\u0644\u0645\u0627\u0621 \u0644\u0642\u0648\u0627 \u0625\u0646 \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0645\u062a\u0648\u0633\u0637\u0629 \u0645\u0646 \u0627\u0644\u062e\u0648\u0641\/\u0627\u0644\u062a\u0647\u062f\u064a\u062f \u0623\u0646\u062c\u062d \u0645\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0633\u062a\u0648\u0649 \u0639\u0627\u0644\u064a \u0645\u0646 \u0627\u0644\u062a\u0647\u062f\u064a\u062f (\u064a\u0639\u0646\u064a \u062e\u0648\u0651\u0641 \u0627\u0644\u0646\u0627\u0633 \u0628\u0633 \u0645\u0634 \u0623\u0648\u064a \u2013 \u0642\u0631\u0651\u0641 \u0627\u0644\u0646\u0627\u0633 \u0628\u0633 \u0645\u0634 \u0623\u0648\u064a).<\/li><\/ol>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/secureservercdn.net\/160.153.137.14\/26f.596.myftpupload.com\/wp-content\/uploads\/2014\/08\/%D8%A5%D9%86%D9%83%D8%A7%D8%B1-2-comics_2012-08-04.jpg\"><img src=\"https:\/\/secureservercdn.net\/160.153.137.14\/26f.596.myftpupload.com\/wp-content\/uploads\/2014\/08\/%D8%A5%D9%86%D9%83%D8%A7%D8%B1-2-comics_2012-08-04-300x123.jpg\" alt=\"\u0625\u0646\u0643\u0627\u0631-2-comics_2012-08-04\" class=\"wp-image-525\" \/><\/a><\/figure><\/div>\n\n\n\n<p>\u0648\u0647\u0646\u0627 \u0625\u0646\u062a \u0645\u0645\u0643\u0646 \u062a\u0633\u0623\u0644: \u0648\u0627\u064a\u0647 \u064a\u062d\u0635\u0644 \u0644\u0645\u0627 \u064a\u062e\u0627\u0641\u0648\u0627 \u0623\u0648\u064a\u060c \u0648\u0645\u0627\u064a\u0642\u062a\u0646\u0639\u0648\u0634 \u0628\u0627\u0644\u062d\u0644 \u0628\u062a\u0627\u0639\u064a\u061f. \u0627\u0644\u0644\u064a \u0647\u0627\u064a\u062d\u0635\u0644 \u0647\u0648 \u0645\u064a\u0643\u0627\u0646\u064a\u0632\u0645 \u0646\u0641\u0633\u064a \u0625\u0633\u0645\u0647 \u0627\u0644\u0625\u0646\u0643\u0627\u0631 Denial \u064a\u0639\u0646\u064a \u0647\u0627\u062a\u062d\u0633 \u0628\u0627\u0644\u062e\u0648\u0641 \u0623\u0643\u062a\u0631 \u0645\u0646 \u0627\u0644\u0625\u062d\u0633\u0627\u0633 \u0628\u0627\u0644\u062e\u0637\u0631 \u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0647\u0627\u062a\u062e\u0634 \u0641\u064a \u062d\u0627\u0644\u0629 \u0627\u0646\u0643\u0627\u0631 \u0644\u0644\u062a\u0647\u062f\u064a\u062f \u062f\u0647 \u060c \u0648\u0627\u0646\u0647 \u0627\u0633\u062a\u062d\u0627\u0644\u0629 \u064a\u062d\u0635\u0644 \u060c \u0648\u0647\u0627\u062a\u062a\u062c\u0627\u0647\u0644 \u0627\u0644\u062a\u062d\u0630\u064a\u0631 \u0641\u064a \u0645\u0642\u0627\u0628\u0644 \u0625\u0646\u0647\u0627 \u0647\u0627\u062a\u0631\u0643\u0651\u0632 \u0639\u0644\u0649 \u0625\u0632\u0627\u064a \u062a\u0642\u0644\u0644 \u0645\u0634\u0627\u0639\u0631 \u0627\u0644\u062e\u0648\u0641 \u0627\u0644\u0644\u064a \u0648\u0635\u0644\u062a\u0644\u0647\u0627 \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0628\u0627\u0644\u0625\u0646\u0643\u0627\u0631.<\/p>\n\n\n\n<p>\u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u064a\u0628\u0642\u0649 \u0625\u0646\u062a \u0643\u0623\u0646\u0643 \u062d\u0641\u0651\u0632\u062a \u0627\u0644\u0646\u0627\u0633 \u0628\u0633 \u0639\u0644\u0649 \u0645\u0641\u064a\u0634.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Danger control \u2013 \u0633\u064a\u0637\u0631\u0629 \u0645\u0634\u0627\u0639\u0631 \u0627\u0644\u062e\u0637\u0631:<\/strong>&nbsp;\u0648\u062f\u0647 \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u060c \u0625\u0646 \u064a\u0628\u0642\u0649 \u0627\u0644\u062a\u0647\u062f\u064a\u062f \u0645\u062d\u0641\u0651\u0632\u060c \u0648\u0627\u0644\u062d\u0644 \u0628\u062a\u0627\u0639\u0643 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u0647\u062f\u064a\u062f \u0648\u0645\u0642\u0646\u0639 \u0648\u064a\u0642\u062f\u0631 \u0641\u0639\u0644\u0627\u064b \u064a\u062a\u062e\u0644\u0635 \u0645\u0646\u0647 \u0644\u0648 \u0627\u0633\u062a\u062e\u062f\u0645\u0647.<\/li><\/ol>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><a href=\"https:\/\/secureservercdn.net\/160.153.137.14\/26f.596.myftpupload.com\/wp-content\/uploads\/2014\/08\/247659_515566408480358_686927884_n.jpg\"><img src=\"https:\/\/secureservercdn.net\/160.153.137.14\/26f.596.myftpupload.com\/wp-content\/uploads\/2014\/08\/247659_515566408480358_686927884_n-300x300.jpg\" alt=\"247659_515566408480358_686927884_n\" class=\"wp-image-526\" width=\"300\" height=\"297\" \/><\/a><\/figure><\/div>\n\n\n\n<p><strong>\u0627\u062e\u062a\u0635\u0627\u0631\u0627\u064b- \u0627\u0646\u062a \u0645\u062d\u062a\u0627\u062c 3 \u062d\u0627\u062c\u0627\u062a \u062a\u0648\u0651\u0635\u0644\u0647\u0645 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0634\u0627\u0646 \u062a\u0635\u0645\u0645 \u0625\u0639\u0644\u0627\u0646 \u0630\u064a \u0637\u0627\u0628\u0639 \u0645\u062e\u064a\u0641:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>\u0625\u0646 \u0627\u0644\u062e\u0637\u0631 \u062f\u0647 \u0645\u0645\u0643\u0646 \u062a\u062a\u0623\u062b\u0631 \u0628\u064a\u0647.<\/strong><\/li><li><strong>\u0625\u0646 \u0627\u0644\u062e\u0637\u0631 \u062f\u0647 \u0644\u0648 \u062d\u0635\u0651\u0644\u0643 \u0647\u0627\u064a\u0643\u0648\u0646 \u0645\u0624\u0644\u0645 \u062c\u062f\u0627\u064b\u060c \u0648\u0647\u0627\u064a\u0633\u0628\u0628\u0644\u0643 \u0623\u0636\u0631\u0627\u0631.<\/strong><\/li><li><strong>\u0625\u0646\u0643 \u062a\u0642\u062f\u0631 \u062a\u062a\u062c\u0646\u0628 \u0627\u0644\u0623\u0644\u0645 \u0648\u0627\u0644\u0623\u0636\u0631\u0627\u0631 \u062f\u064a\u0647.<\/strong><\/li><\/ol>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0623\u0631\u0628\u0639\u0629: \u0625\u064a\u0647 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0637\u0627\u0628\u0639 \u0627\u0644\u0645\u062e\u064a\u0641\u061f<\/strong><\/h4>\n\n\n\n<p>\u0628\u064a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0637\u0627\u0628\u0639 \u062f\u0647 \u0641\u064a \u0623\u0643\u062a\u0631 \u0645\u0646 \u0646\u0648\u0639 \u0644\u0643\u0646\u0647 \u0628\u064a\u0638\u0647\u0631 \u0623\u0643\u062a\u0631 \u0641\u064a \u0627\u0644\u062f\u0639\u0627\u064a\u0629 \u0627\u0644\u0633\u064a\u0627\u0633\u064a\u0629 \u060c \u0648\u0627\u0644\u0635\u062d\u064a\u0629. \u0648\u0628\u0627\u0644\u0630\u0627\u062a \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0633\u062c\u0627\u0626\u0631 \u2013 \u0627\u0644\u062a\u0648\u0639\u064a\u0629 \u0628\u0627\u0644\u0623\u0645\u0631\u0627\u0636 \u2013 \u0627\u0644\u062a\u0648\u0639\u064a\u0629 \u0628\u0627\u0644\u0628\u064a\u0626\u0629 \u2013 \u0627\u0644\u0633\u0648\u0627\u0642\u0629 \u2013 \u0648\u0628\u064a\u0643\u0648\u0646 \u0627\u0644\u062d\u0644: \u0627\u0634\u062a\u0631\u064a \u2013 \u0627\u062a\u0628\u0651\u0631\u0639 \u2013 \u0635\u0648\u0651\u062a \u2013 \u0633\u062c\u0651\u0644 \u0623\u0648 \u0623\u064a \u0633\u0644\u0648\u0643 \u0625\u064a\u062c\u0627\u0628\u064a \u0632\u064a (\u0627\u063a\u0633\u0644 \u0627\u064a\u062f\u0643 \u2013 \u0627\u0639\u0645\u0644 \u062f\u0627\u064a\u062a .. \u0627\u0644\u062e). \u0623\u0648 \u062a\u0628\u0637\u0651\u0644 \u0633\u0644\u0648\u0643 \u0645\u0639\u064a\u0646 (\u0645\u0627\u062a\u0634\u0631\u0628\u0634 \u0633\u062c\u0627\u064a\u0631 \u2013 \u0645\u0627\u062a\u0633\u0648\u0642\u0634 \u0648\u0627\u0646\u062a \u0633\u0643\u0631\u0627\u0646 .. \u0627\u0644\u062e)<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u0648\u062f\u064a\u0647 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0630\u0627\u062a \u0637\u0627\u0628\u0639 \u0645\u062e\u064a\u0641:<\/h4>\n\n\n\n<p><strong>\u0643\u0627\u0645\u064a\u0631\u0627\u062a \u0645\u0631\u0627\u0642\u0628\u0629:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/secureservercdn.net\/160.153.137.14\/26f.596.myftpupload.com\/wp-content\/uploads\/2014\/08\/babysitter.jpg\"><img src=\"https:\/\/secureservercdn.net\/160.153.137.14\/26f.596.myftpupload.com\/wp-content\/uploads\/2014\/08\/babysitter-300x172.jpg\" alt=\"babysitter\" class=\"wp-image-509\" \/><\/a><\/figure><\/div>\n\n\n\n<p><strong>\u0627\u0644\u062a\u0648\u0639\u064a\u0629 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u0633\u0648\u0627\u0642\u0629: \u0645\u0627\u062a\u0643\u0644\u0645\u0648\u0634 \u0648\u0647\u0648 \u0633\u0627\u064a\u0642 \u2013 \u0645\u0627\u062a\u0643\u0644\u0645\u0647\u0627\u0634 \u0648\u0647\u064a \u0633\u0627\u064a\u0642\u0629.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/secureservercdn.net\/160.153.137.14\/26f.596.myftpupload.com\/wp-content\/uploads\/2014\/08\/bangalore_blood_phone_1.jpg\"><img src=\"https:\/\/secureservercdn.net\/160.153.137.14\/26f.596.myftpupload.com\/wp-content\/uploads\/2014\/08\/bangalore_blood_phone_1-300x221.jpg\" alt=\"bangalore_blood_phone_1\" class=\"wp-image-510\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/secureservercdn.net\/160.153.137.14\/26f.596.myftpupload.com\/wp-content\/uploads\/2014\/08\/bangalore_blood_phone_2.jpg\"><img src=\"https:\/\/secureservercdn.net\/160.153.137.14\/26f.596.myftpupload.com\/wp-content\/uploads\/2014\/08\/bangalore_blood_phone_2-300x220.jpg\" alt=\"bangalore_blood_phone_2\" class=\"wp-image-511\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/secureservercdn.net\/160.153.137.14\/26f.596.myftpupload.com\/wp-content\/uploads\/2014\/08\/bangalore_blood_phone_3.jpg\"><img src=\"https:\/\/secureservercdn.net\/160.153.137.14\/26f.596.myftpupload.com\/wp-content\/uploads\/2014\/08\/bangalore_blood_phone_3-300x220.jpg\" alt=\"bangalore_blood_phone_3\" class=\"wp-image-512\" \/><\/a><\/figure><\/div>\n\n\n\n<p><strong>\u0627\u0644\u062a\u0648\u0639\u064a\u0629 \u0628\u0623\u0647\u0645\u064a\u0629 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0641\u062d\u0635 \u0627\u0644\u0625\u064a\u062f\u0632:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/secureservercdn.net\/160.153.137.14\/26f.596.myftpupload.com\/wp-content\/uploads\/2014\/08\/how-do-fear-appeals-in-advertising-work-18-638.jpg\"><img src=\"https:\/\/secureservercdn.net\/160.153.137.14\/26f.596.myftpupload.com\/wp-content\/uploads\/2014\/08\/how-do-fear-appeals-in-advertising-work-18-638-300x225.jpg\" alt=\"how-do-fear-appeals-in-advertising-work-18-638\" class=\"wp-image-513\" \/><\/a><\/figure><\/div>\n\n\n\n<p><strong>\u0627\u0644\u062a\u0648\u0639\u064a\u0629 \u0628\u0623\u0636\u0631\u0627\u0631 \u0627\u0644\u062a\u062f\u062e\u064a\u0646 \u0627\u0644\u0633\u0644\u0628\u064a \u0639\u0644\u0649 \u0627\u0644\u0623\u0637\u0641\u0627\u0644:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/secureservercdn.net\/160.153.137.14\/26f.596.myftpupload.com\/wp-content\/uploads\/2014\/08\/some-kids.jpg\"><img src=\"https:\/\/secureservercdn.net\/160.153.137.14\/26f.596.myftpupload.com\/wp-content\/uploads\/2014\/08\/some-kids-300x204.jpg\" alt=\"some-kids\" class=\"wp-image-514\" \/><\/a><\/figure><\/div>\n\n\n\n<p><strong>\u0627\u0644\u062a\u0648\u0639\u064a\u0629 \u0628\u0627\u0644\u0628\u064a\u0626\u0629 \u0648\u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u062e\u064a\u0629:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/secureservercdn.net\/160.153.137.14\/26f.596.myftpupload.com\/wp-content\/uploads\/2014\/08\/wwf-ad-fish-head.jpg\"><img src=\"https:\/\/secureservercdn.net\/160.153.137.14\/26f.596.myftpupload.com\/wp-content\/uploads\/2014\/08\/wwf-ad-fish-head-230x300.jpg\" alt=\"wwf-ad-fish-head\" class=\"wp-image-515\" \/><\/a><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u062e\u0645\u0633\u0629: \u0647\u0644 \u0627\u0644\u0646\u0648\u0639 \u062f\u0647 \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0623\u062e\u0644\u0627\u0642\u064a\u061f<\/strong><\/h4>\n\n\n\n<p>\u0647\u064a \u0634\u0639\u0631\u0629 \u0635\u063a\u064a\u0631\u0629 \u062c\u062f\u0627\u064b \u0628\u064a\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0645\u062e\u064a\u0641 \u0627\u0644\u0623\u062e\u0644\u0627\u0642\u064a \u0648\u0627\u0644\u063a\u064a\u0631 \u0623\u062e\u0644\u0627\u0642\u064a\u060c \u0648\u0628\u0627\u062e\u062a\u0635\u0627\u0631 \u0644\u0648 \u0625\u0646\u062a \u0628\u062a\u062a\u0643\u0644\u0645 \u0639\u0646 \u062e\u0637\u0631 \u062d\u0642\u064a\u0642\u064a \u0645\u0634 \u0628\u062a\u062e\u062a\u0631\u0639 \u062e\u0637\u0631 \u0645\u0646 \u062f\u0645\u0627\u063a\u0643\u060c \u0645\u0634 \u0628\u062a\u062a\u0635\u0646\u0639\u0647 \u064a\u0628\u0642\u0649 \u0625\u0646\u062a \u0628\u062a\u0639\u0645\u0644 \u0625\u0639\u0644\u0627\u0646 ethical \u2013 \u0623\u062e\u0644\u0627\u0642\u064a\u0627\u064b \u0645\u0645\u0646\u0648\u0634 \u0645\u0634\u0627\u0643\u0644 \u060c \u0644\u0643\u0646 \u0644\u0648 \u0627\u0646\u062a \u0628\u062a\u0635\u0646\u0639 \u062e\u0637\u0631 \u0645\u0646 \u0627\u0644\u0648\u0647\u0645 \u064a\u0628\u0642\u0649 \u0625\u0646\u062a \u0628\u062a\u0639\u0645\u0644 \u0625\u0639\u0644\u0627\u0646 unethical \u0628\u064a\u062e\u0627\u0644\u0641 \u0623\u062e\u0644\u0627\u0642\u064a\u0627\u062a \u0627\u0644\u0645\u0647\u0646\u0629.<\/p>\n\n\n\n<p>\u064a\u0639\u0646\u064a \u0645\u062b\u0644\u0627\u064b \u0625\u064a\u0647 \u0631\u0623\u064a\u0643 \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u062f\u0647\u061f:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/secureservercdn.net\/160.153.137.14\/26f.596.myftpupload.com\/wp-content\/uploads\/2014\/08\/filthy1.jpg\"><img src=\"https:\/\/secureservercdn.net\/160.153.137.14\/26f.596.myftpupload.com\/wp-content\/uploads\/2014\/08\/filthy1-300x207.jpg\" alt=\"filthy1\" class=\"wp-image-516\" \/><\/a><\/figure><\/div>\n\n\n\n<p><br><br><\/p>\n\n\n\n<p><strong>&nbsp;\u062e\u062f \u0628\u0627\u0644\u0643 \u0643\u0648\u064a\u0633 \u0625\u0646\u0643 \u0645\u0627\u062a\u0623\u0641\u0648\u0631\u0634 \u0644\u0648 \u0647\u0627\u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0637\u0627\u0628\u0639 \u062f\u0647 \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0639\u0634\u0627\u0646 \u062a\u062e\u0648\u0651\u0641 \u0627\u0644\u0646\u0627\u0633\u060c \u0645\u0634 \u0627\u0644\u0647\u062f\u0641 \u0625\u0646\u0643 \u062a\u062e\u0648\u0651\u0641 \u0627\u0644\u0646\u0627\u0633 \u0648\u062e\u0644\u0627\u0635 \u0632\u064a \u0645\u0627 \u0642\u0648\u0644\u0646\u0627 \u0642\u0628\u0644 \u0643\u062f\u0629\u060c \u0648\u0644\u0643\u0646 \u0627\u0644\u0647\u062f\u0641: \u0627\u0633\u062a\u063a\u0644 \u062e\u0648\u0641 \u0627\u0644\u0646\u0627\u0633 \u0645\u0646 \u062d\u0627\u062c\u0629 \u0645\u0639\u064a\u0646\u0629 \u0648\u0627\u062a\u0643\u0644\u0645 \u0639\u0646\u0647 \u0628\u0633 \u0628\u0627\u0644\u0631\u0651\u0627\u062d\u0629 \u0648\u0642\u062f\u0645 \u062d\u0644 \u0645\u0642\u0646\u0639 \u0648\u0639\u0645\u0644\u064a.<\/strong><br><strong>\u0641\u062f\u0627\u0626\u0645\u064b\u0627 \u0645\u0627 \u062a\u0631\u062a\u0643\u0632 \u0627\u0644\u0633\u064a\u0627\u0633\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0629 \u0639\u0644\u0649 \u062e\u0644\u0642 \u0627\u0644\u0645\u0632\u064a\u062f \u0648\u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646&nbsp;\u0644\u062d\u0638\u0627\u062a \u0627\u0644\u0641\u0631\u062d\u060c \u0648\u062a\u0646\u0639\u0643\u0633 \u0647\u0630\u0647 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0628\u0648\u0636\u0648\u062d \u0639\u0644\u0649 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0648\u0627\u0644\u0645\u0628\u0627\u062f\u0631\u0627\u062a \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0628\u0646\u0627\u0647\u0627.<\/strong>   <a href=\"https:\/\/egydesigner.com\/advertising.html\">\u0627<strong>\u0646\u062a\u0638\u0631\u0648\u0646\u0627 \u0641\u0649 \u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u062b\u0627\u0646\u0649 \u0645\u0646 \u0627\u0646\u0648\u0627\u0639 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 <\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0639\u0634\u0627\u0646 \u062a\u0639\u0645\u0644 \u0625\u0639\u0644\u0627\u0646 \u0641\u0631\u064a\u062f \u0645\u0646 \u0646\u0648\u0639\u0629 \u0641\u0625\u0646\u062a \u0644\u0627\u0632\u0645 \u062a\u0635\u0645\u0645\u0647 \u062c\u0648\u0627 \u201c\u0637\u0627\u0628\u0639\u201d \u060c \u0637\u0628\u0639\u0627\u064b \u0645\u0634 \u0627\u0644\u0645\u0642\u0635\u0648\u062f \u0637\u0627\u0628\u0639 \u0628\u0631\u064a\u062f\u060c \u0648\u0644\u0627 \u0637\u0627\u0628\u0639 \u0639\u0644\u0649&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"class_list":{"0":"post-3854","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-422"},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - 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\u0627\u0644\u0631\u0643\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0645\u0649 \u0648\u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a\u064a\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u0623\u0646\u0648\u0627\u0639\u0647 ( 1 ) \u201c\u0627\u0644\u0631\u0639\u0628 \u0628\u0639\u064a\u0646\u0629\u201d\" \/>\n\t\t<meta property=\"og:description\" content=\"\u0639\u0634\u0627\u0646 \u062a\u0639\u0645\u0644 \u0625\u0639\u0644\u0627\u0646 \u0641\u0631\u064a\u062f \u0645\u0646 \u0646\u0648\u0639\u0629 \u0641\u0625\u0646\u062a \u0644\u0627\u0632\u0645 \u062a\u0635\u0645\u0645\u0647 \u062c\u0648\u0627 \u201c\u0637\u0627\u0628\u0639\u201d \u060c \u0637\u0628\u0639\u0627\u064b \u0645\u0634 \u0627\u0644\u0645\u0642\u0635\u0648\u062f \u0637\u0627\u0628\u0639 \u0628\u0631\u064a\u062f\u060c \u0648\u0644\u0627 \u0637\u0627\u0628\u0639 \u0639\u0644\u0649 \u0648\u0631\u0642\u0629 A4 .. 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