{"id":2311,"date":"2020-03-11T15:18:52","date_gmt":"2020-03-11T13:18:52","guid":{"rendered":"http:\/\/egydesigner.com\/blog\/?p=2311"},"modified":"2020-03-11T15:18:57","modified_gmt":"2020-03-11T13:18:57","slug":"%d8%b7%d8%b1%d9%82-%d8%b9%d9%85%d9%84%d9%8a%d8%a9-%d9%84%d9%83%d8%aa%d8%a7%d8%a8%d8%a9-%d9%85%d8%ad%d8%aa%d9%88%d9%89-%d9%85%d8%a4%d8%ab%d8%b1","status":"publish","type":"post","link":"https:\/\/egydesigner.com\/blog\/%d8%b7%d8%b1%d9%82-%d8%b9%d9%85%d9%84%d9%8a%d8%a9-%d9%84%d9%83%d8%aa%d8%a7%d8%a8%d8%a9-%d9%85%d8%ad%d8%aa%d9%88%d9%89-%d9%85%d8%a4%d8%ab%d8%b1\/","title":{"rendered":"\u0637\u0631\u0642 \u0639\u0645\u0644\u064a\u0629 \u0644\u0643\u062a\u0627\u0628\u0629 \u0645\u062d\u062a\u0648\u0649 \u0645\u0624\u062b\u0631"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u0643\u0644 \u0635\u0627\u0646\u0639 \u0645\u062d\u062a\u0648\u0649 \u064a\u0633\u0639\u0649 \u0625\u0644\u0649 \u0643\u062a\u0627\u0628\u0629 \u0645\u062d\u062a\u0648\u0649 \u064a\u062c\u0630\u0628 \u0627\u0644\u0642\u0631\u0627\u0621 \u0648\u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0648\u0642\u062a \u064a\u062c\u0639\u0644\u0647 \u064a\u062a\u062e\u0630 \u0625\u062c\u0631\u0627\u0621 \u0645\u0639\u064a\u0646\u0627\u060c \u0633\u0648\u0627\u0621 \u0643\u0627\u0646 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0647\u0648 \u0634\u0631\u0627\u0621 \u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0641\u064a \u062e\u062f\u0645\u0629\u060c \u0648\u0644\u0643\u064a \u062a\u064f\u062d\u0642\u0642 \u0630\u0644\u0643 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 Creative\u060c \u0648\u0627\u062a\u0641\u0642\u0646\u0627 \u0645\u0646 \u0642\u0628\u0644 \u0623\u0646 \u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0639\u0645\u0644\u064a\u0629 \u0625\u0628\u062f\u0627\u0639\u064a\u0629 \u0628\u0627\u0644\u062f\u0631\u062c\u0629 \u0627\u0644\u0623\u0648\u0644\u0649\u060c \u0644\u0643\u0646 \u0627\u0644\u0625\u0628\u062f\u0627\u0639 \u0648\u062d\u062f\u0647 \u063a\u064a\u0631 \u0643\u0627\u0641\u060c \u0648\u0644\u0643\u064a \u064a\u062a\u062d\u0642\u0642 \u0630\u0644\u0643 \u064a\u062c\u0628 \u0623\u0646 \u062a\u064f\u062c\u0631\u0628 \u0635\u064a\u063a \u0648\u0637\u0631\u0642 \u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0644\u0643\u062a\u0627\u0628\u0629\u060c \u062d\u062a\u0649 \u0644\u0627 \u064a\u062a\u0633\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0628\u0627\u0644\u0631\u062a\u0627\u0628\u0629 \u0648\u0627\u0644\u0645\u0644\u0644\u060c \u0648\u0644\u0643\u0646 \u0645\u0627 \u0647\u064a \u062a\u0644\u0643 \u0627\u0644\u0637\u0631\u0642\u061f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0647\u0646\u0627\u0643 \u0637\u0631\u0642 \u0639\u062f\u064a\u062f\u0629 \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0644\u0644\u062a\u0646\u0648\u064a\u0639 \u0641\u064a \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0633\u0646\u062a\u0643\u0644\u0645 \u0627\u0644\u064a\u0648\u0645 \u0639\u0646 \u0623\u0634\u0647\u0631 4 \u0637\u0631\u0642 \u0641\u064a \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644\u0647\u0627 \u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0628\u0634\u0643\u0644 \u0623\u0633\u0631\u0639 \u0648\u0627\u0644\u062a\u063a\u0644\u0628 \u0639\u0644\u0649 \u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0640 writer&#8217;s block.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1-\u0637\u0631\u064a\u0642\u0629 AIDA:<br>\n\u062a\u064f\u0639\u062f \u0623\u062d\u062f \u0623\u0634\u0647\u0631 \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0641\u064a \u0627\u0644\u0643\u062a\u0627\u0628\u0629\u060c \u0648\u0642\u062f \u062a\u062d\u062f\u062b\u0646\u0627 \u0639\u0646\u0647\u0627 \u0645\u0646 \u0642\u0628\u0644 \u0648\u0639\u0646 \u0623\u0647\u0645\u064a\u062a\u0647\u0627 \u0648\u0637\u0631\u064a\u0642\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0641\u064a \u0645\u0648\u0636\u0648\u0639 \u0633\u0627\u0628\u0642 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0631\u0627\u062c\u0639\u0647 \u0645\u0646 \u0627\u0644\u0644\u064a\u0646\u0643 \u0641\u064a \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0627\u0644\u0640 Attention: \u062c\u0630\u0628 \u0627\u0646\u062a\u0628\u0627\u0647 \u0627\u0644\u062c\u0645\u0647\u0648\u0631.<\/li><li>\u0627\u0644\u0640 Interest: \u062e\u0644\u0642 \u0627\u0647\u062a\u0645\u0627\u0645.<\/li><li>\u0627\u0644\u0640 Desire: \u062e\u0644\u0642 \u0631\u063a\u0628\u0629 \u0639\u0646\u062f \u0627\u0644\u0642\u0627\u0631\u0626<\/li><li>\u0627\u0644\u0640 Action: \u062c\u0639\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u062a\u062e\u0630\u0648\u0646 \u0625\u062c\u0631\u0627\u0621 \u0645\u0639\u064a\u0646\u0627 \u062a\u0637\u0644\u0628\u0647 \u0645\u0646\u0647\u0645<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">2- \u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0640 4 U\u2019s:<br>\n\u0648\u0641\u064a\u0647\u0627 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0645\u0641\u064a\u062f\u0627\u060c \u0639\u0627\u062c\u0644\u0627\u060c \u0641\u0631\u064a\u062f\u064b\u0627 \u0648\u0641\u0627\u0626\u0642\u0627 \u0641\u064a \u0627\u0644\u062f\u0642\u0629\u060c \u0648\u062a\u062a\u0643\u0648\u0646 \u0645\u0646 4 \u0639\u0646\u0627\u0635\u0631 \u0647\u0645:<br>\nUseful:<br>\n\u0627\u062c\u0639\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0645\u0641\u064a\u062f\u0627\u060c \u0641\u0627\u0644\u0641\u0627\u0626\u062f\u0629 \u0647\u064a \u0645\u0627 \u064a\u062c\u0639\u0644 \u0627\u0644\u0642\u0627\u0631\u0626 \u064a\u0633\u062a\u0643\u0645\u0644 \u0627\u0644\u0642\u0631\u0627\u0621\u0629<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unique:<br>\n\u0627\u062c\u0639\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0645\u0645\u064a\u0632\u0627 \u0639\u0646 \u063a\u064a\u0631\u0643\u060c \u062d\u062a\u0649 \u064a\u0646\u062c\u0630\u0628 \u0627\u0644\u0646\u0627\u0633 \u0625\u0644\u064a\u0643\u060c \u0648\u0627\u0644\u062a\u0645\u064a\u0632 \u064a\u0643\u0648\u0646 \u0641\u064a \u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0644\u0644\u0641\u0627\u0626\u062f\u0629 \u0627\u0644\u062a\u064a \u0633\u062a\u0639\u0648\u062f \u0639\u0644\u0649 \u0627\u0644\u0642\u0627\u0631\u0626.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Urgent:<br>\n\u0648\u0647\u0648 \u0627\u0644\u0625\u0644\u062d\u0627\u062d\u060c \u064a\u0639\u062f \u0623\u0642\u0644 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0623\u0647\u0645\u064a\u0629 \u0644\u0623\u0646 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0647\u064a \u0627\u0644\u062a\u064a \u062a\u064f\u0639\u062f \u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0629 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0642\u0627\u0631\u0626\u060c \u0641\u064a\u062c\u0628 \u0623\u0646 \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0640 4 \u0639\u0646\u0627\u0635\u0631 \u0645\u0639\u0627<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ultra-specific:<br>\n\u0648\u0645\u0639\u0646\u0627\u0647\u0627 \u0623\u0646 \u062a\u0643\u0648\u0646 \u062f\u0642\u064a\u0642\u0627 \u062c\u062f\u0627 \u0641\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0623\u062e\u0631\u0649<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3-\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0640 FAB:<br>\n\u062a\u0628\u0631\u0632 \u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0641\u064a \u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u062a\u064a \u0633\u062a\u0639\u0648\u062f \u0639\u0644\u0649 \u0627\u0644\u0642\u0627\u0631\u0626 \u0645\u0646 \u0627\u0644\u0628\u0648\u0633\u062a \u0627\u0644\u0630\u064a \u064a\u0642\u0631\u0623\u0647\u060c \u0641\u0627\u0644\u062d\u0631\u0648\u0641 \u0627\u0644\u062b\u0644\u0627\u062b\u0629 \u0647\u064a \u0627\u062e\u062a\u0635\u0627\u0631 \u0644\u0643\u0644\u0627 \u0645\u0646:<br>\n\u0627\u0644\u0640 Features: \u0648\u0647\u064a \u0645\u0627 \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0646\u062a\u062c \u0623\u0646 \u064a\u0641\u0639\u0644\u0647 \u0644\u0644\u0639\u0645\u064a\u0644.<br>\n\u0627\u0644\u0640 Advantages: \u0644\u0645\u0627\u0630\u0627 \u0647\u0630\u0627 \u0627\u0644\u0645\u0646\u062a\u062c \u0645\u0641\u064a\u062f \u0644\u0644\u0639\u0645\u064a\u0644<br>\n\u0627\u0644\u0640 Benefits: \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u062a\u064a \u0633\u062a\u0639\u0648\u062f \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u064a\u0644<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4- \u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0640 4 C\u2019s:<br>\n\u0623\u062d\u062f \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u062a\u064a \u062a\u064f\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0647\u062f\u0641 \u0645\u0646 \u0627\u0644\u0640 COPY \u0648\u062a\u064f\u0639\u062f\u062f \u0627\u0644\u0645\u0632\u0627\u064a\u0627  \u0644\u0644\u0642\u0627\u0631\u0626\u060c \u0644\u0630\u0627 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0640copy\u060c \u0648\u0627\u0636\u062d\u0629\u060c \u0645\u062e\u062a\u0635\u0631\u0629\u060c \u062c\u0630\u0627\u0628\u0629\u060c \u0635\u0627\u062f\u0642\u0629 \u0648\u0627\u0644\u0640 4 C&#8217;S  \u0647\u064a \u0627\u062e\u062a\u0635\u0627\u0631\u0627 \u0644\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\">Clear: \u0648\u0647\u0648 \u0627\u0644\u0648\u0636\u0648\u062d<br>Concise: \u062a\u0639\u0646\u064a \u0627\u0644\u0627\u062e\u062a\u0635\u0627\u0631<br>Compelling: \u0623\u0646 \u064a\u0643\u0648\u0646 \u062c\u0630\u0627\u0628\u0627<br>Credible: \u062a\u0639\u0646\u064a \u0627\u0644\u0645\u0635\u062f\u0627\u0642\u064a\u0629<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0639\u0644\u0645\u0627 \u0628\u0623\u0646  \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0645\u0646 \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0644\u064a \u0639\u0645\u0631\u0647\u0627 \u0645\u0627 \u0628\u062a\u062c\u064a \u0645\u0646 \u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629\u060c \u0644\u0627\u0632\u0645 \u062a\u0643\u062a\u0628 \u0643\u062a\u064a\u0631 \u0627\u0648\u0649 <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0643\u0644 \u0635\u0627\u0646\u0639 \u0645\u062d\u062a\u0648\u0649 \u064a\u0633\u0639\u0649 \u0625\u0644\u0649 \u0643\u062a\u0627\u0628\u0629 \u0645\u062d\u062a\u0648\u0649 \u064a\u062c\u0630\u0628 \u0627\u0644\u0642\u0631\u0627\u0621 \u0648\u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0648\u0642\u062a \u064a\u062c\u0639\u0644\u0647 \u064a\u062a\u062e\u0630 \u0625\u062c\u0631\u0627\u0621 \u0645\u0639\u064a\u0646\u0627\u060c \u0633\u0648\u0627\u0621 \u0643\u0627\u0646 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 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